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Lazy Book Club - Sam Knowles, author of Narrative by Numbers

For our first event of 2019, we're looking at upping our data game.

There are two skills every strategist needs if they’re going to get ahead: making sense of increasingly crazy amounts of data, and finding insights from the data to persuade others to act. In other words, we need to tell better stories with data.

On Tuesday 29th January, we're very excited to have Sam Knowles over from London. Sam's a strategist with 30 years’ experience helping some of the biggest brands tell more powerful stories. Through psychology, data analytics and crafting narratives, he's helped some of the biggest organisations talk and sound human.

And now he's put it all his wisdom down in book form!

On the night, Sam will bring us through his new book Narrative By Numbers: How to Tell Powerful and Purposeful Stories with Data, which was recently nominated for Best Book at the Business Book Awards

After that, we'll get stuck into a good ol' conversation. It'll be like a Lazy Book Club/Q&A mash-up.

As usual, 10 seats will be available so if you’re a member, RSVP to the email as quick as you can and we’ll let you know if you made it. If, on the other hand, you’d like to attend and you’re not a member, join Group Think Dublin now. It is but a few clicks away.