We’re all in the business of influencing consumer decisions. And, naturally, we’re at an advantage when we understand why consumers make their decisions, and even more so if we know how to apply those deep insights.
The Choice Factory by Richard Shotton explores 25 behavioural biases that impact how we make decisions throughout our lives and how to leverage them.
From morning coffee to career changes, the book identifies the brain’s shortcuts that make us do/say/buy the things that we do.
So come join us on Thursday 28th February where Jean-Michel Leroux from JWT Folk will take us through the most important biases and how to apply them in our professional lives.
Oh, while you’re here if you’re not a member, or know a planner/strategist who isn’t but should be, flip that sitch right around - strategy goodness is but one click away. Go on, go on, go on …
What is Lazy Book Club?
A book club with a difference. We read a book related to strategy, neurology or sociology, so you don’t have to, and then present the ideas of the book for everyone to discuss.