Lazy Book Club gets right to the interesting bit of books, discussing the ideas contained in them with other people. We hold up 3 or 4 learnings or theories the author puts forward and chat about where they are useful and useless.
What we want everyone to get out of it is to be able to think about how you can practically apply learnings from these books to your work projects the day after Lazy Book Club.
This Lazy Book Club will be sparked off by the crazily undervalued “The Advertised Mind” by Erik Du Plessis and Millward Brown. They focus on the neuroscience behind how advertising works and how we can optimise advertising to make the best impact on our little old brains.
As usual, there’s only 10 spaces, so reply to the invitation email to let us know you want to come.
Meet. Chat. Change. Repeat.