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Q&A with Alistair Macrow, SVP CMO of McDonald’s

Heads of Strategy, Partners, MDs… Over the last few months we’ve been lucky enough to have some amazing Q&A guests from all kinds of agencies. They’ve not only answered some tricky questions from members, but also shared a variety of different perspectives on the creative industries and beyond.

This month, we’re lucky to have another kind of perspective for a Q&A.

Alistair Macrow, SVP & Chief Marketing and Communications Officer at McDonald’s.

Thursday evening next week (the 23rd) we’ll be running a Q&A with Alistair over in Soho. The Q&A will be focused on clients’ expectations from strategists in agencies and we’re asking members that come to think of questions related to this theme.

We’ll also be welcoming Chris Mellish, Partner at Blackbook London who worked with Alistair when he was CEO of Razorfish. It’ll be another opportunity to get both sides of the story and understand how to create a better client-agency dynamic.

#omygad #doubledown

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