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Lazy Book Club - Wilful Blindness by Margaret Heffernan

  • The Barley Mow 127 Curtain Road London EC2A 3BX United Kingdom (map)

In this month's Lazy Book Club we’ll give a short presentation about and discuss ‘Willful Blindness’, by Margaret Heffernan.

Here’s an excellent TED talk by Margaret on the topic. The book covers examples of how humans don’t like to disagree and confront inconvenient truths. “Why we ignore the obvious at our peril”. It has punchy learnings we can bring into marketing, helping us understand consumers, and also in our workplace.

Look for your invitation email to get a seat at the table.