Now we have explored the creative briefing as well as the insights, our surgeons will be looking at an important stage of strategy: asking the right questions during the client brief.
Many strategists believe clients briefing are for the account team; we think otherwise. Clients hold important information that will help you craft your strategy - asking the right questions will help you harvest key knowledge. It's a difficult task but we'll help you tackle it.
During this session, we will give you a clear method to prepare the questions you should be asking. As always, we will provide concrete examples while encouraging you to share your own experience and ask questions. To help with focus and because it's recommended by our doctors, we'd encourage our patients to sip a glass of wine or a pint during the surgery.
We only have 10 places and they go quickly. So be ready to respond to our invitation email. We will reschedule another session if more than 10 of you sign-up.
Meet. Chat. Change. Repeat.