What if President Trump was way smarter than he lets the world think and had planned his way to the White House for decades? What if “alternative facts” his administration tries to impose upon the US citizens were one of the consequences of an old communication strategy that has been running for decades as well? Indeed, what if we were facing in 2017 the results of a series of manipulation at a vast scale that started in the mid 70s?
This month, we will be discussing "The Power of (mis)information in 2017" : during the OYM session, we will explore this key topical issue by watching extracts from the BAFTA winner Adam Curtis’ documentary “HyperNormalization”. (Haven't seen it before but want to? Click the button.)
Exploring altogether the main questions it raises, we will try to better understand the point of view of its author depicting how reality and facts have become incidental over the last 40 years. According to him, the complexity of the world led politicians, journalists and governments to give a simpler version of the world that has carefully helped to create a fake world.
As strategists, the power of (mis)information may have an impact on our daily work: let’s talk about it over a pint on the 20th of February!
Meet. Chat. Change. Repeat.