This month we'll be exploring how we can use principles of interaction design in other areas of strategy and marketing. The book, Evil By Design by Chris Nodder, has 7 chapters, each demonstrating how people have successfully used behavioural economics to effectively manipulate people to do what the experience needed.
So if that sounds interesting join us at at The Red Lion, Hoxton Square at 7 PM on Tuesday 25th April,
As always don’t worry about reading the book unless you want to. We’re just laying out the principle learnings and then open up the conversation for everyone in the room (i.e. the pub table).
As usual, there’s only 10 spaces, so just RSVP to the invite email sharpish.