As part of our ambition to get more of us doing primary research, (particularly face-to-face with humans), this month we’re running a session on “How to run focus groups” as our first dip into the world of qualitative research.
Come along if you:
Want to understand more about qualitative research.
Want to the basic amount of knowledge to be able to run a focus group.
Or if you have only done a few groups and want 1. some tips and 2. to ask questions.
It’s our intention that after this session, everyone should have the confidence to run a group. We will try to make it as discursive as possible.
Expect the invitation email to land on Monday the 11th.
What is Mind Surgery?
A one hour session dedicated to a particular subject, such as 'writing a creative brief', or 'questions to ask your senior clients'.