In our latest Lazy Book Club, we had Phil Barden talk about his fantastic book Decoded: The Science Behind Why We Buy. In what ended up being an almost two-hour long conversation, Phil shared the story behind the book; his role as MD of consultancy Decode and some of the most significant decision-making bits of knowledge we could use in our daily job as strategists.
In February we were lucky enough to kick off 2018s Q&As with Becky McOwen-Banks. If you don't know Becky and what she's been trying to do (apart from be an excellent CD) we suggest you find her on YouTube. But before that...
Read this for As to Qs such as:
DO YOU HAVE ANY PRACTICAL ADVICE THAT WE COULD IMPLEMENT TOMORROW TO EFFECT CHANGE (FOR GREATER GENDER DIVERSITY)?
THERE SEEM TO BE MORE WOMEN IN PLANNING THAN CREATIVE - WHY DO YOU THINK THAT IS?
CAMPAIGNS THAT ARE EMPOWERING – THEY’RE BUILT ON TELLING WOMEN THAT THEY NEED SOMETHING TO FEEL EMPOWERED. HOW DO YOU RECONICLE THIS TENSION?
Courtesy of an introduction by Blackbook London, Alistair Macrow the SVP CMO of McDonald's joined us for an incredible 'under the hood' Q&A on client / agency relationships and what a as-senior-as-it-gets client looks for in their creative strategists.
Read on for answers to juicy questions such as:
'WHAT DO YOU FEEL LIKE YOU NEED MORE OF IN THE ROOM WITH YOU WHEN YOU WORK WITH AGENCIES?'
'HOW DO YOU WEATHER A STORM WITH AN AGENCY THAT ISN’T HAVING A GOOD TIME?'
'FOR JUNIORS AND MIDWEIGHTS THAT LOOK YOUNG HOW DO YOU EARN THE RESPECT OF A SENIOR FIGURE?'
Pete is a co-founder of Blackbook London. A Creative Director turned Partner, Pete now works at the highest levels with some of the most well known international luxury and logistics brands - and you can tell from this Q&A.
Read on for answers to questions about how to build specific teams for clients, how to create processes within companies, and how to better educate clients.
*Warning. Mind may overload.*
Genius Steals is a strategy and innovation consultancy which helps brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking, especially about the impact of technology. Co-Founders and husband and wife team Faris and Rosie have been living nomadically with no home base since March of 2013 — 240 weeks and counting!
For one of those weeks, they spent some time with us. This is the write up of their Q&A.