We were at the Barley Mow in Shoreditch with 15 other planners to talk about How Not To Plan, the new book by Les Binet and Sarah Carter, published by the APG. Here’s a summary of our conversation.
We've decided to set up in Dublin - to help create a more vibrant strategy community and support the next generation of strategists.
In our latest Lazy Book Club, we had Phil Barden talk about his fantastic book Decoded: The Science Behind Why We Buy. In what ended up being an almost two-hour long conversation, Phil shared the story behind the book; his role as MD of consultancy Decode and some of the most significant decision-making bits of knowledge we could use in our daily job as strategists.
In February we were lucky enough to kick off 2018s Q&As with Becky McOwen-Banks. If you don't know Becky and what she's been trying to do (apart from be an excellent CD) we suggest you find her on YouTube. But before that...
Read this for As to Qs such as:
DO YOU HAVE ANY PRACTICAL ADVICE THAT WE COULD IMPLEMENT TOMORROW TO EFFECT CHANGE (FOR GREATER GENDER DIVERSITY)?
THERE SEEM TO BE MORE WOMEN IN PLANNING THAN CREATIVE - WHY DO YOU THINK THAT IS?
CAMPAIGNS THAT ARE EMPOWERING – THEY’RE BUILT ON TELLING WOMEN THAT THEY NEED SOMETHING TO FEEL EMPOWERED. HOW DO YOU RECONICLE THIS TENSION?
Courtesy of an introduction by Blackbook London, Alistair Macrow the SVP CMO of McDonald's joined us for an incredible 'under the hood' Q&A on client / agency relationships and what a as-senior-as-it-gets client looks for in their creative strategists.
Read on for answers to juicy questions such as:
'WHAT DO YOU FEEL LIKE YOU NEED MORE OF IN THE ROOM WITH YOU WHEN YOU WORK WITH AGENCIES?'
'HOW DO YOU WEATHER A STORM WITH AN AGENCY THAT ISN’T HAVING A GOOD TIME?'
'FOR JUNIORS AND MIDWEIGHTS THAT LOOK YOUNG HOW DO YOU EARN THE RESPECT OF A SENIOR FIGURE?'