Q&A with Alistair Macrow, SVP CMO of McDonald’s

Q&A with Alistair Macrow, SVP CMO of McDonald’s

Courtesy of an introduction by Blackbook London, Alistair Macrow the SVP CMO of McDonald's joined us for an incredible 'under the hood' Q&A on client / agency relationships and what a as-senior-as-it-gets client looks for in their creative strategists.

Read on for answers to juicy questions such as:

'WHAT DO YOU FEEL LIKE YOU NEED MORE OF IN THE ROOM WITH YOU WHEN YOU WORK WITH AGENCIES?'

'HOW DO YOU WEATHER A STORM WITH AN AGENCY THAT ISN’T HAVING A GOOD TIME?'

'FOR JUNIORS AND MIDWEIGHTS THAT LOOK YOUNG HOW DO YOU EARN THE RESPECT OF A SENIOR FIGURE?'

 

Q&A with Pete Petrella, Partner at Blackbook London

Q&A with Pete Petrella, Partner at Blackbook London

Pete is a co-founder of Blackbook London. A Creative Director turned Partner, Pete now works at the highest levels with some of the most well known international luxury and logistics brands - and you can tell from this Q&A.

Read on for answers to questions about how to build specific teams for clients, how to create processes within companies, and how to better educate clients.

*Warning. Mind may overload.*

Q&A with Rosie & Faris Yakob of Genius Steals

Q&A with Rosie & Faris Yakob of Genius Steals

Genius Steals is a strategy and innovation consultancy which helps brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking, especially about the impact of technology. Co-Founders and husband and wife team Faris and Rosie have been living nomadically with no home base since March of 2013 — 240 weeks and counting!

For one of those weeks, they spent some time with us. This is the write up of their Q&A. 

Three key takeaways on conflict resolution

Three key takeaways on conflict resolution

During the May Open Your Mind session, we had the opportunity to organise a workshop with Angharad Thain, Programmes Manager at the LSE Faith Centre, who gave us an introduction to conflict resolution by sharing what she has experienced over the years as a peace worker.

Q&A with Kit Fordham, Strategy Director at Wednesday

Q&A with Kit Fordham, Strategy Director at Wednesday

Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.

Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF? 

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.

Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.