Is the industry really fucked? Is it a good time to be a consultant? We sat down with Phil Lewis, Corporate Punk's MD and previous co-founder of London Strategy Unit Phil Lewis to answer our members' burning questions.
Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.
Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF?
Giving creative feedback is a hard task. Asking the right questions, giving useful pointers or simply spotting opportunities and gaps can lead to better work. This presentation will help you answer some of your main questions.
We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.
Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.
See how we rolled with questions like: "DO YOU THINK STRATEGISTS SHOULD READ MORE SCIENCE FICTION TO BE AWARE OF WHAT WEIRD FUTURES MIGHT BE?" + "HOW DO YOU GIVE PEOPLE PERMISSION TO FAIL AND BE THEMSELVES?" + "WOULD YOU SAY PROCESS IS A NECESSARY EVIL IN STRATEGY?"
*Spoiler alert* - He rolled well.
To help get our anniversary month off with a bang, heavy hitter Christian Barnett, Founding Partner at the creative strategy agency Sword & Stone, joined us and 10 lucky members for a breakfast Q&A. He's been described as 'provocative', so no wonder there's some interesting (and honest) answers to questions such as:
"How do you deal with clients trying to water down the pitch work?" & "Is constantly working on new biz detrimental to my development as a planner?" & "Do you ever worry you've made the wrong strategic recommendation?"
For March we had Tim Loo, Director of Strategy at experience design agency Foolproof join us for a breakfast Q&A with 10 lucky members. The sausage sarnies were on form and so was Tim. Have a read of his answers to members' questions such as:
"What is the biggest challenge in developing new products or services?" & "Got any secret tips for how you create persuasive stuff to engage CEOs/boards?"
(We love a secret tip.)