Q&A with Kit Fordham, Strategy Director at Wednesday

Q&A with Kit Fordham, Strategy Director at Wednesday

Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.

Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF? 

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.

Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.

See how we rolled with questions like: "DO YOU THINK STRATEGISTS SHOULD READ MORE SCIENCE FICTION TO BE AWARE OF WHAT WEIRD FUTURES MIGHT BE?" + "HOW DO YOU GIVE PEOPLE PERMISSION TO FAIL AND BE THEMSELVES?" + "WOULD YOU SAY PROCESS IS A NECESSARY EVIL IN STRATEGY?"

*Spoiler alert* - He rolled well.

 

Q&A with Christian Barnett, Founding Partner at Sword & Stone

Q&A with Christian Barnett, Founding Partner at Sword & Stone

To help get our anniversary month off with a bang, heavy hitter Christian Barnett, Founding Partner at the creative strategy agency Sword & Stone, joined us and 10 lucky members for a breakfast Q&A. He's been described as 'provocative', so no wonder there's some interesting (and honest) answers to questions such as: 

"How do you deal with clients trying to water down the pitch work?" & "Is constantly working on new biz detrimental to my development as a planner?" & "Do you ever worry you've made the wrong strategic recommendation?"

Q&A with Tim Loo, Director of Strategy at Foolproof

Q&A with Tim Loo, Director of Strategy at Foolproof

For March we had Tim Loo, Director of Strategy at experience design agency Foolproof join us for a breakfast Q&A with 10 lucky members. The sausage sarnies were on form and so was Tim. Have a read of his answers to members' questions such as: 

"What is the biggest challenge in developing new products or services?" & "Got any secret tips for how you create persuasive stuff to engage CEOs/boards?"

(We love a secret tip.)

4 provocations from Lazy Book Club #3: Sapiens

4 provocations from Lazy Book Club #3: Sapiens

In our latest Lazy Book Club, we brought to the table (literally, it was on a pub table) Yuval Harari’s ‘Sapiens: A Brief History of Humankind’, and discussed its implications for how we see our species as a whole, but also some elements of strategy in particular. Now, granted, this is a huge book, and one hour of debate doesn’t do it proper justice, but still we managed to condense it into four provocations that the next generation of strategists should consider.

Q&A with Max Wright, Global Strategy Director at iris Worldwide

Q&A with Max Wright, Global Strategy Director at iris Worldwide

In December, Max Wright of iris kindly agreed to be put on the spot by 10 of our members and their questions over breakfast.

Here's a flavour: 'What's the difference between working on global vs local accounts?'

'What's the best way to work with a senior planner?' 

'How do I avoid screwing up when starting out?!'