Strategy Is Your Words: A Q&A with Mark Pollard, CEO of Mighty Jungle NY

Strategy Is Your Words: A Q&A with Mark Pollard, CEO of Mighty Jungle NY

We recently held a Q&A with Mark Pollard, Strategy CEO at Mighty Jungle in New York. If you don’t know about Mark, he’s a clever strategist, prolific writer and self-confessed artist whose words on Twitter and LinkedIn inspire hundreds of strategists every day. He also runs the highly regarded Sweathead group on Facebook and a Skillshare class on strategy. Here’s a summary of our conversation.

How Not To Plan: A Lazy Book Club discussion about how not to screw it up

How Not To Plan: A Lazy Book Club discussion about how not to screw it up

We were at the Barley Mow in Shoreditch with 15 other planners to talk about How Not To Plan, the new book by Les Binet and Sarah Carter, published by the APG. Here’s a summary of our conversation.

Four key ideas from Decoded: The Science Behind Why We Buy, by Phil Barden (a Lazy Book Club summary)

Four key ideas from Decoded: The Science Behind Why We Buy, by Phil Barden (a Lazy Book Club summary)

In our latest Lazy Book Club, we had Phil Barden talk about his fantastic book Decoded: The Science Behind Why We Buy. In what ended up being an almost two-hour long conversation, Phil shared the story behind the book; his role as MD of consultancy Decode and some of the most significant decision-making bits of knowledge we could use in our daily job as strategists.