Our first Mind Surgery focused on creative briefing and went down a treat.
We believe that good creative briefing starts with building a relationship with your creative team before you brief them. We also believe that briefing for a Planner doesn't end there, but goes beyond the session, continuing to help creatives focus their thinking. During the evening, we explored these steps to great briefing - while sipping a cold beer, naturally.
Thanks so much to our patients for coming, asking loads of questions and sharing their experiences. We learnt lots from you, and we hope you learnt lots from us. <3
See the prescription delivered to all patients:
Meet. Chat. Change. Repeat.
Mind Surgery is an hour conversation on a very specific subject with implementable knowledge for 10 patients at a time.
You'll be able to attend our events.
Join our community of planners and strategists.