"Without a well defined problem, there is no strategy” said Richard Rumelt in Good Strategy Bad Strategy. This presentation will give you practical tools to help you reframe the problem.
We believe that good creative briefing starts with building a relationship with your creative team before you brief them. We also believe that briefing for a Planner doesn't end there, but goes beyond the session, continuing to help creatives focus their thinking. During the evening, we explored these steps to great briefing - while sipping a cold beer, naturally.