Mind Surgery

Presenting to your boss

Presenting to your boss

You finally get the job. You work hard to put your findings together but when it comes to presenting everything to your boss, it misses the mark. In this System 1 Mind Surgery, we'll explore the tricky subject of how to present to your boss and get the best results.

Our first Mind Surgery - Creative Briefing

Our first Mind Surgery - Creative Briefing

We believe that good creative briefing starts with building a relationship with your creative team before you brief them. We also believe that briefing for a Planner doesn't end there, but goes beyond the session, continuing to help creatives focus their thinking. During the evening, we explored these steps to great briefing - while sipping a cold beer, naturally.