Q&A

Q&A with Becky McOwen-Banks – Creative Director @ FCB Inferno and TEDx speaker on Gender Equality

Q&A with Becky McOwen-Banks – Creative Director @ FCB Inferno and TEDx speaker on Gender Equality

In February we were lucky enough to kick off 2018s Q&As with Becky McOwen-Banks. If you don't know Becky and what she's been trying to do (apart from be an excellent CD) we suggest you find her on YouTube. But before that...

Read this for As to Qs such as: 

DO YOU HAVE ANY PRACTICAL ADVICE THAT WE COULD IMPLEMENT TOMORROW TO EFFECT CHANGE (FOR GREATER GENDER DIVERSITY)?

THERE SEEM TO BE MORE WOMEN IN PLANNING THAN CREATIVE - WHY DO YOU THINK THAT IS?

CAMPAIGNS THAT ARE EMPOWERING – THEY’RE BUILT ON TELLING WOMEN THAT THEY NEED SOMETHING TO FEEL EMPOWERED. HOW DO YOU RECONICLE THIS TENSION?

 

Q&A with Pete Petrella, Partner at Blackbook London

Q&A with Pete Petrella, Partner at Blackbook London

Pete is a co-founder of Blackbook London. A Creative Director turned Partner, Pete now works at the highest levels with some of the most well known international luxury and logistics brands - and you can tell from this Q&A.

Read on for answers to questions about how to build specific teams for clients, how to create processes within companies, and how to better educate clients.

*Warning. Mind may overload.*

Q&A with Rosie & Faris Yakob of Genius Steals

Q&A with Rosie & Faris Yakob of Genius Steals

Genius Steals is a strategy and innovation consultancy which helps brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking, especially about the impact of technology. Co-Founders and husband and wife team Faris and Rosie have been living nomadically with no home base since March of 2013 — 240 weeks and counting!

For one of those weeks, they spent some time with us. This is the write up of their Q&A. 

Q&A with Kit Fordham, Strategy Director at Wednesday

Q&A with Kit Fordham, Strategy Director at Wednesday

Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.

Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF? 

Q&A with Christian Barnett, Founding Partner at Sword & Stone

Q&A with Christian Barnett, Founding Partner at Sword & Stone

To help get our anniversary month off with a bang, heavy hitter Christian Barnett, Founding Partner at the creative strategy agency Sword & Stone, joined us and 10 lucky members for a breakfast Q&A. He's been described as 'provocative', so no wonder there's some interesting (and honest) answers to questions such as: 

"How do you deal with clients trying to water down the pitch work?" & "Is constantly working on new biz detrimental to my development as a planner?" & "Do you ever worry you've made the wrong strategic recommendation?"

Q&A with Max Wright, Global Strategy Director at iris Worldwide

Q&A with Max Wright, Global Strategy Director at iris Worldwide

In December, Max Wright of iris kindly agreed to be put on the spot by 10 of our members and their questions over breakfast.

Here's a flavour: 'What's the difference between working on global vs local accounts?'

'What's the best way to work with a senior planner?' 

'How do I avoid screwing up when starting out?!'

Head of Strategy @ Creature of London, Andrew Gibson, ate our members' questions for breakfast.

Head of Strategy @ Creature of London, Andrew Gibson, ate our members' questions for breakfast.

Last week, 10 members of our community got to meet and ask Andrew Gibson, Head of Strategy at Creature of London, their questions over a £5 Full English.  Oh yes.

In an hour we traveled some distance... From 'How do you build client trust?' to 'How do you build your agency's (strategic) culture?', to 'What are the interesting/alternative places to start a career in Planning?' 

Click below for wisdom.