Gender diversity advertising

Q&A with Becky McOwen-Banks – Creative Director @ FCB Inferno and TEDx speaker on Gender Equality

Q&A with Becky McOwen-Banks – Creative Director @ FCB Inferno and TEDx speaker on Gender Equality

In February we were lucky enough to kick off 2018s Q&As with Becky McOwen-Banks. If you don't know Becky and what she's been trying to do (apart from be an excellent CD) we suggest you find her on YouTube. But before that...

Read this for As to Qs such as: 

DO YOU HAVE ANY PRACTICAL ADVICE THAT WE COULD IMPLEMENT TOMORROW TO EFFECT CHANGE (FOR GREATER GENDER DIVERSITY)?

THERE SEEM TO BE MORE WOMEN IN PLANNING THAN CREATIVE - WHY DO YOU THINK THAT IS?

CAMPAIGNS THAT ARE EMPOWERING – THEY’RE BUILT ON TELLING WOMEN THAT THEY NEED SOMETHING TO FEEL EMPOWERED. HOW DO YOU RECONICLE THIS TENSION?