Wednesday Agency

Q&A with Kit Fordham, Strategy Director at Wednesday

Q&A with Kit Fordham, Strategy Director at Wednesday

Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.

Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF?