the science of why we buy

Four key ideas from Decoded: The Science Behind Why We Buy, by Phil Barden (a Lazy Book Club summary)

Four key ideas from Decoded: The Science Behind Why We Buy, by Phil Barden (a Lazy Book Club summary)

In our latest Lazy Book Club, we had Phil Barden talk about his fantastic book Decoded: The Science Behind Why We Buy. In what ended up being an almost two-hour long conversation, Phil shared the story behind the book; his role as MD of consultancy Decode and some of the most significant decision-making bits of knowledge we could use in our daily job as strategists.