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Lazy Book Club / Q&A, Richard Shotton 'The Choice Factory'

  • The Sutton Arms 6 Carthusian Street London, England, EC1M 6EB United Kingdom (map)

Lazy Book Club with a Bonus: Richard Shotton has very kindly agreed to come along and chat us through his incredibly popular book, The Choice Factory, which covers 25 examples of applied behavioural economics in advertising, and the principles behind the magic. As always, this is a great debating opportunity to ask the author and Deputy Head of Evidence at MG OMD, questions on the book, innovative media strategy and more.

Here’s a video on Richard’s book, and a link to buy it if you want to have a read before the meetup.

So if you're a Group Think member, look out for your invitation email to get a seat at the table, or email us now with 'Lazy Book Club' subject line.

If you haven't become a Group Think member yet,  sign up here and get all our event invites. 

Later Event: 3 May
Planner Pints #23