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Mind Surgery - Qualitative Research: How to run focus groups

  • Shoreditch London United Kingdom (map)

As part of our ambition to get more of us doing primary research, (particularly face-to-face with humans), this month we’re running a session on “How to run focus groups” as our first dip into the world of qualitative research.

Come along if you:

  • Want to understand more about qualitative research.

  • Want to the basic amount of knowledge to be able to run a focus group.

  • Or if you have only done a few groups and want 1. some tips and 2. to ask questions.

It’s our intention that after this session, everyone should have the confidence to run a group. We will try to make it as discursive as possible.

Expect the invitation email to land on Monday the 11th.

What is Mind Surgery?

A one hour session dedicated to a particular subject, such as 'writing a creative brief', or 'questions to ask your senior clients'.