Our industry has lost touch on one of the most important skill: qual research. Our first step to help re-skill the next generation of strategists is about running focus group.
Eamon is considered by some people to be the 'original' strategic planner in Dublin. In his 32 years’ experience in Advertising, 20 of which were as planning director in Irish International, now BBDO Dublin, he has guided many of Ireland’s iconic brands including Barry’s Tea, Bank of Ireland and Guinness.
It’s 2019. Everyone knows data is really important. But how can you tell if the data we get exposed to is any good? And more importantly, when we’re being lied to? At our most recent Lazy Book Club, we time travelled to the 1950s to discuss Darrell Huff’s classic “How To Lie With Statistics”. Here’s a summary of that conversation.
As part of our New Year resolutions to learn from different kinds of strategists, we had a crackin' Q&A with Sophie Little, Strategy Director at Albion. Anyone interested in business transformation, co-creation, embedded teams, innovation and service design will probably know of Albion, and will probably want to read this!