15 highlights from our conversation with Simon Cotterrell, Head of Strategy at Interbrand

15 highlights from our conversation with Simon Cotterrell, Head of Strategy at Interbrand

We recently held a Q&A with Simon Cotterrell, Head of Strategy at Interbrand. Between beers and lime ’n’ sodas , we discussed all sorts of things related to agencies, consultancies, going client side and some of the fundamentals for any strategist. Here are 15 highlights from our conversation.

Lazy Book Club: How To Lie With Statistics

Lazy Book Club: How To Lie With Statistics

It’s 2019. Everyone knows data is really important. But how can you tell if the data we get exposed to is any good? And more importantly, when we’re being lied to? At our most recent Lazy Book Club, we time travelled to the 1950s to discuss Darrell Huff’s classic “How To Lie With Statistics”. Here’s a summary of that conversation.

Q&A with Sophie Little, Strategy Director @ Albion

Q&A with Sophie Little, Strategy Director @ Albion

As part of our New Year resolutions to learn from different kinds of strategists, we had a crackin' Q&A with Sophie Little, Strategy Director at Albion. Anyone interested in business transformation, co-creation, embedded teams, innovation and service design will probably know of Albion, and will probably want to read this!