Courtesy of an introduction by Blackbook London, Alistair Macrow the SVP CMO of McDonald's joined us for an incredible 'under the hood' Q&A on client / agency relationships and what a as-senior-as-it-gets client looks for in their creative strategists.
Read on for answers to juicy questions such as:
'WHAT DO YOU FEEL LIKE YOU NEED MORE OF IN THE ROOM WITH YOU WHEN YOU WORK WITH AGENCIES?'
'HOW DO YOU WEATHER A STORM WITH AN AGENCY THAT ISN’T HAVING A GOOD TIME?'
'FOR JUNIORS AND MIDWEIGHTS THAT LOOK YOUNG HOW DO YOU EARN THE RESPECT OF A SENIOR FIGURE?'