Creative Briefing

Our first Mind Surgery - Creative Briefing

Our first Mind Surgery - Creative Briefing

We believe that good creative briefing starts with building a relationship with your creative team before you brief them. We also believe that briefing for a Planner doesn't end there, but goes beyond the session, continuing to help creatives focus their thinking. During the evening, we explored these steps to great briefing - while sipping a cold beer, naturally.