Lazy Book Club

Four key ideas from Decoded: The Science Behind Why We Buy, by Phil Barden (a Lazy Book Club summary)

Four key ideas from Decoded: The Science Behind Why We Buy, by Phil Barden (a Lazy Book Club summary)

In our latest Lazy Book Club, we had Phil Barden talk about his fantastic book Decoded: The Science Behind Why We Buy. In what ended up being an almost two-hour long conversation, Phil shared the story behind the book; his role as MD of consultancy Decode and some of the most significant decision-making bits of knowledge we could use in our daily job as strategists.

4 provocations from Lazy Book Club #3: Sapiens

4 provocations from Lazy Book Club #3: Sapiens

In our latest Lazy Book Club, we brought to the table (literally, it was on a pub table) Yuval Harari’s ‘Sapiens: A Brief History of Humankind’, and discussed its implications for how we see our species as a whole, but also some elements of strategy in particular. Now, granted, this is a huge book, and one hour of debate doesn’t do it proper justice, but still we managed to condense it into four provocations that the next generation of strategists should consider.