Planning Questions

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.

Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.

Head of Strategy @ Creature of London, Andrew Gibson, ate our members' questions for breakfast.

Head of Strategy @ Creature of London, Andrew Gibson, ate our members' questions for breakfast.

Last week, 10 members of our community got to meet and ask Andrew Gibson, Head of Strategy at Creature of London, their questions over a £5 Full English.  Oh yes.

In an hour we traveled some distance... From 'How do you build client trust?' to 'How do you build your agency's (strategic) culture?', to 'What are the interesting/alternative places to start a career in Planning?' 

Click below for wisdom.