As part of our New Year resolutions to learn from different kinds of strategists, we had a crackin' Q&A with Sophie Little, Strategy Director at Albion. Anyone interested in business transformation, co-creation, embedded teams, innovation and service design will probably know of Albion, and will probably want to read this!
Genius Steals is a strategy and innovation consultancy which helps brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking, especially about the impact of technology. Co-Founders and husband and wife team Faris and Rosie have been living nomadically with no home base since March of 2013 — 240 weeks and counting!
For one of those weeks, they spent some time with us. This is the write up of their Q&A.
Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.
Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF?
We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.
Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.
To help get our anniversary month off with a bang, heavy hitter Christian Barnett, Founding Partner at the creative strategy agency Sword & Stone, joined us and 10 lucky members for a breakfast Q&A. He's been described as 'provocative', so no wonder there's some interesting (and honest) answers to questions such as:
"How do you deal with clients trying to water down the pitch work?" & "Is constantly working on new biz detrimental to my development as a planner?" & "Do you ever worry you've made the wrong strategic recommendation?"
In December, Max Wright of iris kindly agreed to be put on the spot by 10 of our members and their questions over breakfast.
Here's a flavour: 'What's the difference between working on global vs local accounts?'
'What's the best way to work with a senior planner?'
'How do I avoid screwing up when starting out?!'