Senior strategist Q&A

Q&A with Kit Fordham, Strategy Director at Wednesday

Q&A with Kit Fordham, Strategy Director at Wednesday

Cooking. History. Strategy. Romanian culture. Skeleton armies. Before and during his 20+ years in advertising, Kit Forham has seen a bit of it all. We sat down with Wednesday’s Strategy Director to talk about his slightly unusual trajectory into strategy, how he learned to become a better strategist through photography and what he values in a strategist today.

Check it out for answers to questions such as: YOU HAVE LOTS OF EXPERIENCE. HOW DO YOU CONSTANTLY BETTER YOURSELF? + DO YOU THINK STRATEGISTS ARE BETTER OFF BEING SPECIALISTS OR GENERALISTS? + HOW DO YOU GET FASHION BRANDS TO LISTEN TO STRATEGY IN THEIR COMMS? + WHAT ARE THE FAILURES YOU ARE MOST PROUD OF? 

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.

Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.

Q&A with Christian Barnett, Founding Partner at Sword & Stone

Q&A with Christian Barnett, Founding Partner at Sword & Stone

To help get our anniversary month off with a bang, heavy hitter Christian Barnett, Founding Partner at the creative strategy agency Sword & Stone, joined us and 10 lucky members for a breakfast Q&A. He's been described as 'provocative', so no wonder there's some interesting (and honest) answers to questions such as: 

"How do you deal with clients trying to water down the pitch work?" & "Is constantly working on new biz detrimental to my development as a planner?" & "Do you ever worry you've made the wrong strategic recommendation?"