Strategist meet up

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

Q&A with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta

We continued our month of Q&A goodness in June with Marcelo Peretti Kuhn, Head of Strategy and Culture at Forever Beta. From Brazil originally, Marcelo cut his teeth at Sense Worldwide, Wunderman, Karmarama and Isobar where he worked across clients such as BT, Porsche and Pringles.

Aside from being a brilliant strategist, Marcelo has skills we know can be rare in our industry: management and mentoring. He’s created a distinctive culture within his department but also launched cultural initiatives within Forever Beta to ensure people learn from each other. We obviously had to invite him.

GT's Planner Pints #1 - We Met. Chatted. Changed. And will Repeat

GT's Planner Pints #1 - We Met. Chatted. Changed. And will Repeat

GT’s first Planner Pints saw more new faces turn up than ever before.

In the spirit of Group Think, it’s particularly great to see Brand Planners chatting with UX Strategists or Anthropologists, particularly as many of us find the strategist’s skill set continually needing to diversify.