Instead of asking strategists what are the top books to read about strategy, we asked them which books are influencing their thinking right now. Here’s a selection of the answers we got back.
We recently held a Q&A with Mark Pollard, Strategy CEO at Mighty Jungle in New York. If you don’t know about Mark, he’s a clever strategist, prolific writer and self-confessed artist whose words on Twitter and LinkedIn inspire hundreds of strategists every day. He also runs the highly regarded Sweathead group on Facebook and a Skillshare class on strategy. Here’s a summary of our conversation.
We've decided to set up in Dublin - to help create a more vibrant strategy community and support the next generation of strategists.
In our latest Lazy Book Club, we had Phil Barden talk about his fantastic book Decoded: The Science Behind Why We Buy. In what ended up being an almost two-hour long conversation, Phil shared the story behind the book; his role as MD of consultancy Decode and some of the most significant decision-making bits of knowledge we could use in our daily job as strategists.