A community for strategists of all backgrounds.

What we’re all about

 

United by reality, not ideology.

 

Expect real talk about the frustrations and joys of the job. Talking about “what strategy should be” is easy. Talking about how it really is, is hard. How’s that for a hot take?

 

Beyond account planning.

 

We’re for everyone involved in solving problems in marketing. Brand consultants, media planners, shopper marketers, behavioural economists – even ad people.

 

Diverse thinking at the core.

 

The industry needs more diversity and inclusion. Period. We proudly aim to have diverse guests on all our events, across gender, sexuality, ethnicity and background.

 

Proudly self-funded and free.

 

Strategy training is crazy expensive. So our monthly events are proudly free and available for everyone, no matter your background. (But we run a paid festival too.).

 

Learning through conversations.

 

When’s the last time you felt involved with a one-sided speech? We design our events to make sure everyone can talk and learn from each other. Bring your debate game.

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Go on. It’s okay.